Services

Since many people often ask:

What does a Consultant actually do?

What do you mean by Online Outreach?

I decided to list these skills that I was recently asked to compile. For now it is just the facts, or as I like to call it, My Ideal Job Description. Over time I will link to examples of some items or further explanation. Comment if you want to know more specifics!

Assessment, strategies, etc can be applied to overall organization or specific campaigns as needed.

Online Outreach

• Identify Disconnect between organizations and target audiences
• Learn where target audiences live, work, play & make decisions
• Learn to whom target audiences listen
• Strategize best methods (“Bridges”) to reach target audiences
• Build and promote Bridges when necessary
• Track statistics and values according to goals set and org mission
• Train staff in methods and create manual when appropriate

Social Media Manuals

• Assessment of staff’s training needs and learning environment
• Create virtual manual, including instruction videos, for online training
• Follow up as needed
• Paper Manual available upon request

Training at all levels

• Assessment of staff’s training needs and learning environment
• Create curriculum based on assessment and budget | time
• Arrange or instruct on training structure.
• Train staff and conduct follow-up assessment

 

• Create database of how to Bridge for each target audience
• Create Engaging & Relevant Community Talks Around Nonprofit’s Mission and Events
  • Determine the programming to attract target audiences
  • Book speakers, artists, vendors
  • Work with existing staff on all branding and materials

Social Media for Nonprofits |

• From ground up, midstream or advanced, evaluate org’s use of social media towards their goals and mission.
  • Deliver report with suggestions | Details TBD but may include:
    • Individual assessment of all platforms in use by org
    • Assessment of employee | contractor | related’s use of SM, both personal and professional
    • Suggestions for existing social media platforms in use
    • Suggestions for both direct and peripheral platforms to us
    • Deliver statistics appropriate to values and goals of mission
• Determine methods of improving social media use and/or Online Outreach (above)
• Strategize overall timing, content and platform use as well as campaign-based

Publicity | Online and offline

• Write and distribute press releases
• Adjust content for social media platform story-lines
• Follow up with press
• Solicit traditional and upcoming press
• Devise creative guerrilla marketing campaigns in the spirit of the project

Branding

• Assessment of org’s goals and mission within known Brand
• Brainstorm sessions to distill desired Brand
• Determine strategy for achieving Brand on and offline
• Work with staff and graphic designers
• Create additional media telling story of Brand if necessary (Luxo’s Lamp)

Community Connector

• Strategize the civics | community orgs in target areas
  • Follow in the most active ways online as possible
  • Create online relationship & oversee transition to off-line
  • Draw attention to the relationship between their audience & yours
  • Report on potential funding and outreach opportunities
  • Create calendar of suggested events to attend | people to meet
  • Attend events, street festivals and community meetings on behalf of org
  • First contact with potential collaborators and follow-up suggestions
  • Create and direct street theatre for maximum engagement when appropriate | See Creative Director for more information
  • Train community orgs & individuals in helping one another

Education

• Proficient in California’s VAPA, study packet standards
• Experience creating curriculum and training teachers during PD hours
• Highly knowledgeable of LAUSD and arts orgs that serve schools

Advocacy

• Online Outreach as described above for advocacy efforts
• Report of supporters & detractors with influence

Research

• Investigate and assess possibilities in new or existing org areas
• Report on various prospects and suggestions

HR & Recruiting

• Involve recruitment of staff and volunteers into your social media strategy
• Research and assess potential candidates for positions
• Interview assistance, including conducting initial phone interviews or resume assessment

Public Speaking Coach

• Coach for speeches
• Create and coach using mock interviews, debates, potential deal-breaker situations, etc
• Coach in elevator speeches
• Prepare all levels of staff and volunteers for talking to donors
• Organize Professional Development for org staff, volunteers, etc

Creative Director

• Create and execute an environment that makes social giving fun
• Work with org to find creative solutions for audience, donor development
• Live-tweeting to engage and interest the swing vote in your audience
• Create & direct presentations at fund-raisers according to org mission
• Create & direct ARG (Augmented Reality Game) for social good & engagement across multiple on and offline platforms