Good intro as I prepare for the March 23rd Workshop: Pitching Press/Audience On & Offline! http://bit.ly/SMMbootcamp
Last week I penned and article for Ragan’s PR Daily titled “The 5 Mistakes Press Release Writers Make” and followed that up with a more detailed post here titled, “The 6 Mistakes That Can Sink Press Release Visibility.” I shared these on several PR discussion groups and solicited additional feedback from my fellow members, asking what other press release tips they would offer.
Newsworthiness was a prevalent theme, and was in fact echoed in a video interview by Steve Farnsworth (@steveology on Twitter) in which he asked EE Times editor in chief Junko Yoshida for her opinion on press releases (see the video at the top of this post.)
F. John Sbrana, Communications Coordinator at Vineland Public Schools near Philadelphia noted, “ I try to write short, interesting news stories and not “press releases”.
Tonya Hayes, a Bay Area PR pro, said…
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