Guest Article: “When You Look in the Mirror Do You See a Salesperson,” by S. Anthony Iannarino

Artists, Freelancers: we all have to embrace sales in some way for a sustainable career.

Sales and Sales Management Blog

When You Look in the Mirror Do You See a Salesperson 
by S. Anthony Iannarino

To succeed in sales, you have to embrace that you are a salesperson. Anything less than fully embracing the role means that you will produce results that are less than they should be.

If You Don’t Believe
If you don’t believe that you are a salesperson, you won’t make your calls. You won’t spend your time prospecting, and you won’t open new relationships. You will do something less than this.

If you don’t believe that you are a salesperson, you won’t continually pursue your dream clients. You won’t take the long view and nurture them over time. You will believe that they can’t be won because they already have a provider. You’ll give up. You’ll quit.

If you don’t believe that you are salesperson, you will find countless ways to stay busy…

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