Monthly Archives: February 2017

Master Your Marketing w/ Christina Farley: Branding

I was pretty psyched to start Christina Farley’s Master Your Marketing course, hosted by Writer’s Atelier. Even though I consult on branding efforts myself, it’s always hard to be objective. I like to walk through someone else’s process and suggestions to identify where I don’t effectively see my brand.

Since I narrowed my focus to writing and outreach, it’s been difficult to express that in a way that also captures buzzwords people (and search engines) need to hear. So I call myself a Storyteller and Outreach Nerd, changing buzzwords depending on my audience.

Content and copywriting has always been part of the Outreach Nerd work, and recently I’ve separated them in efforts to write more and spend less time on social media. I still love that work and will continue, but I find freelance writing a better fit with my new-ish role as primary caretaker of two young boys, and also need to learn more about building a platform for writing fiction. I’ll soon start to query for my novel series The Blue Dragon Scribe Shoppe, and need all efforts at the ready.

Christina sent us a worksheet to prepare; just for ourselves. I worked on it and vowed to keep an open mind regarding my brand(s). I can’t go into great detail on what was involved – after all, teaching is part of Farley’s livelihood – but as someone who divides her personality into twitter accounts, the graphic representation of my interests juxtaposed with my brand truly helped focus my many ideas within each current opportunity.

Farley and Writer’s Atelier also offered incredibly easy viewing of the video course. I could wait until I had the time and focus to watch as well as return to segments that I wanted to review. She just uses an unlisted YouTube video with corresponding visual aids.

As someone with only a few hours a week devoted to her work plus any stolen time during my boys’ naps, knowing the topics to prioritize and how to use my strengths is one of the most valuable time management tools to master. Much of what I got from Farley’s first course has already helped me understand where to put my focus and what I want my brand to be.

Next up: Social Media!

Part of the Branding course was about our logo and tagline. Farley also curated examples from other authors.

Part of the Branding course was about our logo and tagline. Farley also curated examples from other authors.

Hard Fantasy vs Soft Fantasy for Children

Patrick Rothfuss profile

Patrick Rothfuss image was taken from this interview.

In Talks at Google with Patrick Rothfuss, he answers a question dear to my heart. I usually discuss it in relation to children’s theatre, but it holds. They’re smarter than you think.

Audience Question: How hard is it to make hard fantasy versus soft fantasy for children?

Rothfuss: There’s an unfortunate tendency among people in general to say, oh, I’ll just write a fantasy novel because you can just make stuff up. And that’s wrong, because that’s not – you can just do a bunch of stuff and magic will make it make sense. You can, but that’s not good writing, it’s not good storytelling, it’s not good craft.

In my opinion, similarly, people, sometimes, in the genre, are like, well, boy, I wish I could write YA because then kids don’t know what a plot hole is, they don’t care about consistent characterization, they’re not gonna call me on the million dragons ecology problem that I’ve created, this is not a sustainable eco-structure. But that, in my opinion, is a really egregious cop-out. Because in the same way that food that we feed our children should be actually held to a higher standard than the food you give to an adult, because an adult can say, blech, this is awful, or they can read the label and go, oh, this has terrible things in it and it’s going to make me sick and give me cancer. A kid can’t. 

And so you owe it to kids to actually put more work into this because it’s harder to write short. It’s harder to write simply [sic]. It’s harder to do a lot of these things, and it’s harder to write cohesive, coherent, internally coherent fantasy. And you shouldn’t go to YA thinking, oh, my, this will be way easier. I can just bang out 30,000 words and then go play World of Warcraft.

No.

I do not approve.

I know that it’s hard, but that doesn’t mean that we shouldn’t try for it. That’s my philosophy.”

Dr. Jen Gunter

Wielding the lasso of truth

(not) Mixed (up)

A Biracial Swirl in a Black and White World

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Heather Cashman

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Whatever, I Eat What I Want

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Laura Grace Weldon

Free Range Learning, Creative Living, Gentle Encouragement, Big Questions, Poetry, Occasional Drollery

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