Passion Planner 2017 Prep

I’m the first to admit that I didn’t use the Passion Planner exactly how it’s meant to be

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Out of my Goals from 2016, I did the best with my one year goals. There is one on there that will be achieved before the year is over. Overall, not bad. You can read more details here.

used. I didn’t always follow my Goal Mapping or have the correct focus detailed at the top of each day.

 

I was able to track my time better, and specifically how I spend my time – not just the reality but also to see plainly where I actually spent my time vs where I want to spend my time.

While I have three weeks left to 2016, I’ll use this time to really detail my Gamechangers, and follow through on giving each task an amount of time needed to complete, then a spot in my calendar. Already this has shown me where my focus needs to go in terms of hustling for specific kinds of work and not just work in general (ah, the freelance life).

I also was inconsistent with the monthly reflections, which is partly because I had an undated planner but also because the time to do that needs to be calendared, and I just didn’t. However, I’m taking the advice that Passion Planner gives and expanding upon it. They suggest finding a PP buddy to keep each other accountable. I found some of my friends on Facebook who have or want to use a Passion Planner (or another system that’s close), and we’ll have monthly check-ins to help one another. We’re starting next week and I honestly can’t wait (except I can, because I have so much Goal Mapping to do before then).

That is our first task before we meet:

  1.  Finish the Wish List as detailed in the Passion Planner’s first pages.
  2. Detailed Gamechanger Goal Mapping for at least 3 months, 1 year, 3 years and Lifetime.
  3. Share in the Facebook Event as they’re finished.

When we do our video check-ins, we’ll go over any questions about the process and obstacles we found. Then review one Gamechanger apiece and share ideas.

We’ll see how this goes. I know that only using their methods part-time worked well, so I look forward to being more organized with my time. I already feel much clearer mentally.

I have no affiliation with Passion Planner except I’m a fan. You can find their free downloads here to try it out.

 

 

Two Articles I Wrote on Art as a Parent

eating at theater

I guess being a parent really does affect how I view art. Yesterday two articles I wrote dropped on different publications, Better Lemons and Dwarf+Giant, a blog of The Last Bookstore LA. I didn’t realize until I shared them to Facebook that both show how I view art differently since becoming a parent.

One is how The Cat in the Hat reads like a manual for child molesters. I thought I’d get more pushback on this story, but so far all comments except one appreciate my argument for removing that book from your collection. Thanks to Dwarf+Giant for publishing this one!

The other is the first in a series, What Theaters Need to Know: Courting Families on Better Lemons, a relaunched Los Angeles arts website. Here I detail how small changes and larger ones can go a long way towards making families feel welcome at your programming. Until you’ve had to change your child’s diaper on a nasty restroom floor while other audience members bang on the door during intermission, you really haven’t lived as a parent.

Stay tuned for some more interesting articles from me……

Marketing Fails & Immersive Ethics

A few weeks ago, I received an ominous text in the middle of the night:

catharsis-text

Needless to say, I was freaked out. Read the full story on No Proscenium to hear how an immersive marketing scheme backfired big time.

Then head on over to Story Forward, a fantastic podcast I just discovered. Noah J. Nelson of No Pro is on a panel discussing the ethics of immersive experiences. Whether you approach it as an audience member or creator, this is a great listen.

If you’re interested in knowing about immersive productions, escape rooms, etc in your area, here’s where to find NoPro. There’s an expansion to other cities in the works:

Email: no_proscenium@outlook.com (send announcements & tips)
Twitter: @noproscenium (look for between issue updates) 
Facebook: No Proscenium Page (Issue Archives for All Regions)
Medium: The No Proscenium Collection (Reviews and Essays)
Podcast: iTunes and RSS 
Patreon: Support the Newsletter and Podcast
New subscriber sign-up: noproscenium.com

Social Media Timing in the Age of Despair

I have words but they are jumbled

We’re in this vicious cycle now:

Tragedy

Outrage

Tears

Thoughts and Prayers

We need more than just thoughts and prayers

Think Pieces

Action items you can take

Reactions to Think Pieces

New Tragedy

Outrage

Rinse and repeat

 

After the Sandy Hook massacre, I created a social media policy for handling mass shootings in progress, tailoring it to each of my clients at that time.

It took me until Tamir Rice to create a policy for when an unarmed Black person is killed by police.

After Charlie Hebdo attacks, I adjusted the mass shootings policy to include terrorist attacks. Why that didn’t start earlier and why it mostly only focuses on attacks in the western world is a topic for another post.

What to do when we wake up each day to horrible news, or at the very least, weekly?

How to continue business on social media outlets when you need to acknowledge, or at least respect, but life also must continue?

How to let some light into the dark, either through happy photos, good news or commentary?

How to continue your work and your life without sounding like you are ignoring the devastating news of the day? Without sounding selfish, or privileged enough not to be confronted with the fear every minute, either because of where you live or the color of your skin?

I think about this a lot. It even makes me pause sometimes from posting the cycle of gun control, of Black Lives Matter, of how to raise a white child without white privilege: because in a matter of days, I can start to sprinkle more photos of my happy toddler or outreach advice or activism through art.

And then a new outrage will occur.

Rinse. Repeat.

It’s much too easy to ignore before the next horrendous headline enters my morning Facebook feed.

 

After the brutal month of June and early July 2016, I decided the only solution is to stop letting myself ignore it on days that it isn’t in my face. Many people fight these inequalities and face these horrors every day. I need to make the real effort to be more than an ally, and I need to make it every day. There are times for self-care, but I cannot retreat into it. I need to not only post “What You Can Do” articles, but hold myself accountable and post when I actually do make those calls to Congress and inquire/fight for proper police procedure. Feeling jumbled, as in my July 8 Facebook post, is not enough. I also greatly respect those who are not as public with their feelings or actions. Silence is complicity, certainly, but just because I don’t see you touting your feelings or actions on social media doesn’t mean you aren’t doing the work in real life. Posting something just so you are seen as aware often makes it sound trite, no matter how genuine the feelings behind it. I worried about that with every other post that ran through my brain on July 8th, and so just focused on my exact feelings at that exact time. I still worry it could sound trite, but at least I know it was the truth and not me trying to make something more out of the truth that I felt at that moment.

Now this is only for my personal social media platforms. What about brands, entrepreneurs, businesses? There are ways to mirror mission with current events for nonprofits, but others? Right now,I just take it case by case. In much of my work, I ghost write social media posts for people, and I take my cues from their personal pages, or send that all too familiar email:

“In light of recent events, I would like to post something along these lines:” and then I say something relatively simple without making any real statement: the brand version of “Thoughts and prayers”. For a local Orlando business, I barely even mentioned the actual massacre, but focused on the helpers in Orlando and particularly helping Orlando businesses.

I take it day by day, adjusting social media protocols as necessary but mostly winging it, collaborating when I have a team. Sometimes it is best just to stay silent. You don’t want to feel like you’re trying to draw attention to your brand through tragedies, even if it is to express sympathy. Yet, with these events happening so often (or at least our awareness of them amplified by access to media), how can you stay silent?

There are no real answers, just conscience and judgement and the ability to feel ignorant and ask questions of those more knowledgeable more I.

How do you handle your personal social media and business accounts lately?

Can’t We Just….?

I hear it a lot.

After I detail the work needed to accomplish a client’s goal, whether that be attendees at an event, audience at a show, Facebook Likes, Twitter followers, YouTube subscribers…..

“That seems like an awful lot of work.”

Then I hold in a sigh and brace myself for the inevitable question:

“Can’t We Just…..”

  • Blast to our email list?
  • Post it on Facebook?
  • Put out a bunch of tweets?
  • Offer free tickets?
  • Throw out a Facebook Ad?
  • Ask people to Retweet?…….


My answer is always the same.
If you want the same results, then by all means, keep doing the same things.

However, you hired me so that you, and your business, could accomplish more. You know you need more.

The truth is…..

Right now, we are marketed to all the time. Day and night. What used to be interruption marketing is now simply our existence.

Blasts, tweets, status updates….they all serve a purpose. The main thing to remember now is that relationships matter. The personal touch matters. Making your audience feel as though they matter to you and are not just a number, not just a sale.

I know it sounds like a lot of work. That’s because it is.

Audience/customer development is a lot of work.

Just getting people’s attention is a lot of work.

You must invite people to the party. Invite them as an individual, and have reasons why that person would like what you offer, not why just anyone who follows you on Instagram should buy it. Then you convince them to stay, and keep them interested.

It’s work. Consistent work.

The same old blasts won’t do the job.

It takes time to find and nurture new customers, and even more time and care to make them feel like more than just a sale, and get them to feel part of a community where they are wanted and valued for more than their checkbook.

So the next time you feel the words “Can’t we just….” about to come out of your mouth, please stop and consider whether what you are about to suggest is exactly what hasn’t been working, exactly the reasons why you felt you needed my – or someone else’s – help.

Then let’s talk.

 

 

Webinar: Harvesting Leads using social media

Harvesting Leads

using social media

APRIL 24 (11:30-1pm PST)
with Cindy Marie Jenkins

So you have cool content, but don’t see butts in seats as a result?

We’ll cover: 
—Generating leads for your audience beyond family and friends
—Create a fun calendar to attract new audiences
—How to follow through and invite them to your show

More about Cindy

—————-

$50 for live individual training

REGISTER HERE

More Webinars:

APRIL 17: Twitter & Instagram Tutorial

MAY 1: Pitching to Press with Diana Wyenn

MAY 8: Crowdfunding Prep with Madeline Rosenstein

Webinar: Twitter & Instagram Tutorial

Twitter & Instagram Tutorial

APRIL 17 (10-11:30am PST)
with Cindy Marie Jenkins

Is “Hey! My first tweet!” also your only tweet?

Not sure how to use Instagram to connect with audiences?

Have questions but scared to ask them?

We will:

  • Run through Twitter and Instagram Basics, step by step, so you know the correct set up and tools at your disposal.
  • Review Best Practices and Common Missteps so you feel like a power user from Day 1.
  • Plan how you will use each platform to accomplish your short and long term goals.

$40 for live webinar if you register by April 15

$50 after April 15

REGISTER HERE

More Webinars:

APRIL 24: Harvesting Leads using social media

MAY 1: Pitching to Press with Diana Wyenn

MAY 8: Crowdfunding Prep with Madeline Rosenstein