What I Care About This Week

*In case you need background on the Boko Haram attacks….

…that reportedly killed 2,000 civilans. I certainly did. Read on The Root.

*This gets to the point I try to hammer into clients….

….one person’s perspective or use of social media does not speak for their entire generation. Read An Old Fogey’s Analysis of a Teenager’s View on Social Media

 *NASA is a world leader in global warming research, but for how long?

*Trigger warning (rape and sexual harassment, stalking):

A YA author asked for sightly less than minimum wage…

…to write a sequel for her fans who wanted it, after the publisher passed on the book.
For daring to ask for money for her work (all $10 pledges received a copy of the book when finished) she received rape threats (which triggered memories of her own past rape) and was emailed photos of her home among other harassment.

Her response: “Jealousy rots and corrupts your creative soul and feeding your social media presence by hunting out controversy, feeding the flames, and then pretending you are simply fostering discussion is poisonous and empty. You create nothing but spite in a world that is already full of it and in desperate need of kindness.” Read her full response.

Funding Friday Fringe Edition!

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Friday May 3

5:30pmPT/8:30pmET

Live Broadcast

Funding Friday: Fringe Edition!

ringe freaks

Guests include: Fund-raising Consultant Michael Kass

Lily Mercer & Allie Costa: Before a Fall

Danielle Ozymandias: The Other F Word

Matthew Hill: Jason ❤ Medea, a fresh look at an ancient love story

Have questions about crowd-funding, fund-raising or the Fringe? Ask in the comments below or tweet to @CindyMarieJ

Funding Friday Hat Trick +

This week, 11amPT/2pmET

catch interviews with 3 great shows:

LAPS, Season 2, Out of Time, a sci-fi adventure & S.O.E a play by Jami Brandli  

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5 Inspirational Stories for Self-Producers

Here are the Top 5 Inspirational Stories for Self-Producers,

New audience must feel invited as individuals, not a mob.

New audience must feel invited as individuals, not a mob.

inspired by conversation at last week’s workshop:

1. Audience Development Blog: Loving Your Donors – Although specifically about Donors, truly good advice for all who show interest in or attend your event. Also see Kickstarter Tips – again, specifically for fund-raising but great ideas on making your audience feel loved.

2. Seth Godin’s Blog – He somehow always reads your mind and delivers the right message. One of the only blogs I get sent directly to my inbox every morning.

3. Facebook Post Tracking Spreadsheet – An easy way to track times of day & types of posts that work the best. Originally created by The Marketing Spot. This one’s more practical than inspirational, unless you’re like me and are inspired by analytics!

4. Talkbacks & Tamales “By Being Welcomed, Instantly I Belonged” – An audience member reacts to her first time at the theater where I work, geared specifically towards making people feel invited & welcome.

5. Who Won’t Be at Comic-Con and Why That’s a Problem – an article by Corey Blake on how Comic-Con has nearly shut out any possibility of new attendees.

This Saturday, Build Your Marketing Strategy in 3 Hours

The sooner you register, the more detailed research I can do for your project!

FEB 23
Build Your Marketing Strategy

10am-1pm

Pay for Workshop

What is your show’s story? We’ll peel away all the layers of people who would be interested in the story you want to tell.
Who is your audience? How can those layers be organized in a way that you and your team can target?
Who are your audience’s influencers? Who has your audience’s ears & how can you begin a relationship?
How can you target them? Just what it says, tailored to the platforms you’re already using or are most efficient.
Basics of a pitch to media & bloggers  With fun examples.
Includes basic media list The sooner you register, the more research for your specific needs I can do. It’s all about relationships; lists mean nothing without engagement.

See you there!

——

Saturday, Feb 23rd (10am-1pm) at Theatre Asylum

$40 / individual workshop

Bring another from your company or show for $60 total

 Pay for Workshop

All 5 for $175. – Pay for all 5 Workshops

Can’t make this one? Watch & interact via live-stream* (email after registering) or pay for the archived video w/ visuals.

*Live-stream requires at least 24 hours notice.

Comment below or email smb@combinedartform.com for more info.

The Trouble With Words [Funding Fridays]

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Coeurage Theater Company announced they’re bringing back their hit musical The Trouble With Words – bigger,better and brighter – but they need your help. Read through to see where the money’s going and how you can take part.
Find a discount code at the bottom to a cool How-To Kickstarter Video Workshop. 
CMJ: Why are you bringing TTWW back?
Jeremy Lelliot, Artistic Director of Coeurage:
We feel like we haven’t really done the show yet, not the way it deserves to be done. It’s hard to conceive, since the workshop production was such a runaway success for us, but this is the world premiere as far as we’re concerned. So much is new: new songs, new set, new creative team, major revisions to the script and score… this is the fully realized version that we’re ready to share with Los Angeles.
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Greg Nabours, Composer/Lyricist TTWW:
The original production of The Trouble With Words was actually a workshop production. Songs were still being written up until (and into) the week before we opened. We managed to cram six actors and six musicians onto a stage no larger than most people’s kitchen, and we did what we could with a piggy bank budget.  Somehow, we ended up attracting all the right attention and winning multiple awards, but it was always meant to be a workshop.  This production is the real thing.  All of the weaker elements from the first production have been cut or reimagined, and the new material that is taking its place really launches the show into new territory.  On top of better material, we are adding a choreographer, a set designer, a costume designer, a sound designer, a live mixer, and a publicist.  We don’t consider this as “bringing TTWW back.” We actually think of this as the world premiere of a new musical!
CMJ: What will the Kickstarter funds benefit and why is that important to the production?
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Jeremy:
The Kickstarter funds represent about half of our budget, so we’re doubling our resources for designers and production values. We have a lot of top notch folks working on this one that we wouldn’t have been able to afford on our own.
 
Greg:
The Kickstarter campaign is essentially our backbone right now.  We pulled in the best talent we could find, and that kind of knowledge and skill doesn’t come cheap.  We want to see how far we can get with this show, but we can’t do it alone. We believe that a successful Kickstarter campaign will actually allow this show a pathway to New York and beyond.
CMJ: What are your coolest perks?
Jeremy:
For 30.00 you get an autographed cd, digital download, Coeurage tote bag, and TTWW pin. That’s more like a good deal on a purchase than a reward for a donation. For 10,000.00 we’ll do a live reenactment of Indecent Proposal starring Greg as Demi Moore. Plus you get every other incentive we’re offering.
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Greg:
Clearly, the coolest perk is the $1,000 mark. At that point, on top of getting all the merch that we have to offer and drinks with the cast, you also get a personalized song written by me (and a live performance of said song).  I’ve been paid more from people who were looking for the perfect proposal or an anniversary gift, so I actually think a grand for a song (and I can write a great song in any genre of music) is a fair trade.  Our show did win LA’s highest theatre award (the Ovation) for best original music and lyrics, after all.
Clearly the WORST perk (not that you asked) is the $10,000 mark. At that point, our company has agreed to do a live reenactment of the film Indecent Proposal, with myself as the female lead. I don’t actually remember agreeing to this, but I will follow through with it if someone actually pays that amount. 
CMJ: What was your favorite audience reaction during the first production?
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Jeremy:
Nicki, our general manager, came to almost every performance and bawled. A lot of the time it was tears of pride and joy for Greg. She was genuinely concerned about being a distraction (she never was). She often hid herself in the back row.
 
Greg:
This is a hard one, as many stories come to mind.  As the run progressed, we started seeing more and more industry professionals in the audience.  After one particular performance, Jason Alexander walked up onstage after the show and asked if he could take me out to lunch. After another performance, a Disney representative took my info for future projects. 
 
BUT my favorite was during a song near the end of the show, Raincloud.  Apparently an audience member connected a little too much with the song. He started crying early in the song, and he gradually reached hysterics by the end.  In a tiny theater, this is very difficult to ignore. Eventually his sobs were louder than the actors and the band, and other audience members were having a hard time not laughing at the situation. I took it as a compliment…though I do wish he had waited ’til after the show to give it. 

Ovation Award Winning
The Trouble With Words by Gregory Nabours
March 1st – March 31st
A song cycle that explores the relationships people have with words and how language affects our everyday life.

 ———DISCOUNT!

Crowdfunding Secrets to Success

crowdfunding

 

Demo Video Lab

Saturday, February 9, 2013 from 10:00 AM to 8:00 PM (PST)

Use code CINDY20 for 20% off – expires on Monday, Feb 4th!

Santa Monica, CA

Did you miss the Kickstarter Tips ? Read here.

Kickstarter Tips at LA Makerspace

Notes from the Kickstarter Workshop I attended at LA Makerspace tonight!

Moderator: Stephanie Pereira, Director, Art Program at Kickstarter
Panel:
Sean Bonner, Co-founder at Safecast
Kickstarter project: Safecast X Kickstarter Geiger Counter
Mya Stark, Director of Outreach and Development for Cinefamily
Kickstarter project: Cinefamily Digital Projection & Theater Restoration! 
Jesse Genet, Founder and CEO at Lumi Co
Kickstarter project: Print on Fabric Using Sunlight: The Lumi Process & Lumi Co. – A NEW TEXTILE PRINTING TECHNOLOGY
Stacey Storey, Producer, Best Friends Forever
Kickstarter project: BEST FRIENDS FOREVER (an apocalyptic feature film)
—–
Our Moderator works at Kickstarter!

Our Moderator works at Kickstarter! That’s convenient for questions.

SP: First thing to do if you’re thinking of starting a Kickstarter campaign is fund a project. Get involved in the community.
  • no charity or cause funding
  • KS specializes in bringing creative projects to life
  • 3.2 million people & 850 thousand are repeat backers (in 2012 I believe)
  • Offer creative experiences
  • Write your backers into the story
  • Most people pledge $25
  • Account for 5% in KS fees, 3-5% in Amazon fees when calculating your goals

CINEFAMILY has an amazing blurb (see link above)

JG: “We needed to take into consideration that nothing ever goes right in Production….and postage.”

SP: Cinefamily may the most successful nonprofit project on Kickstarter

MS: One perk included membership and they gained 400 new members

  • highly prioritized an audience complaint: hard and uncomfortable seats. Those perks to buy and name a seat went very well.

SP to SB on his perks & updates: “You’re communicating with people, you’re not selling shit.”

SS: “It’s all you think and know about for 30 days….also great press.”IMG_20130130_203525

  • On Associate Producer credit: “People think it’s buying your way into Hollywood but welcome to Hollywood.” 
  • Her film had a random backer at $10,000 level. He just liked the campaign.

JG: When asking your backers to share, ask them questions to help target very specific groups of people.

  • “DIY Backyard Textile Printing is not everyone’s thing.”
  • Sent gifts to backers they were not expecting.
  • Made a cute gif and sent the ability to create shirt design, which backers created, and shared picture with hashtag
  • Post-campaign, send ‘3 ways to continue to engage with Lumi for the Holidays”

SS: Targeted women making film, people who like to use actual film, interested in shooting on location in Texas

  • Every time they hit a goal towards their final goal, they focused on a different target group
  • had a “Hustle” meeting every morning at 6a.m. to prioritize
  • Send backers private video perks : “We’ll drink a beer with your name on it.”
  • Sang Bohemian Rhapsody in their car together
  • “Kind of like an action movie, Kickstarter has a ticking clock…made our community feel like they owned it.”

SURPRISES & WHAT THEY WOULD DO DIFFERENTLY

SS: Surprised at how many hours it took every day

  • She would adjust how much help they had and add the shipping costs

JG: Now you know during the campaign who is domestic backer and who is international

JG: Be clear on calculation and communication of postage. It’s all perception.

  • Make that dialogue very clear.

MS: Thanked everybody individually when they first pledged

SP: Kickstarter just rolled out the ability to sort people by new pledges

MS: Didn’t have a plan for updates post-campaign and would do that next time.

  • “It works the way you think it will if you strategize.”

SS: When to hold a campaign:

  • not around or at end of holiday
  • they wanted to end on a particular day, after SXSW b/c then they could promote Kickstarter there
  • picked ideal date and worked backwards for plan

JG: Talk about your own legitimacy as well

  • Why you an deliver and how you have delivered in the past

WHAT WORKED THAT DIDN’T COST MONEY or REQUIRE A PUBLICIST

The night ended with socializing and talking to the panelists.

The night ended with socializing and talking to the panelists.

JG: Have fun with campaign and make it as true to your spirit as you can convey to your backers

SS: Could only afford Publicist after Kickstarter

SP: Ask yourself (to find your target backers):
1. Who is making this?

2. What other stories can you pull out of this?

SB: Genuine excitement is contagious.

SP: Segment out backer levels and strategize on a white board:

Visualize who would back you at different levels. What rewards would excite them?

There was more about taxes and income from Kickstarter too. I’ll add those soon. -CMJ

—-

Also find the discount code for Demo Video Lab’s Workshop (only good through Monday).

Running a campaign? Schedule a Funding Fridays Broadcast.

Watch more Kickstarter tips from Diani & Devine.

Hear about these events as they happen via @CindyMarieJ

Geek Crash Course Kickstarter Update

Michael Nixon of Geek Crash Course guested on Funding Fridays before the new year, and here is an update on hisgeek crash courseKickstarter success. This is also a very cool way to interact with your supporters and nurture new fans. I can’t make it because ironically I’m attending a How to Run  A Successful Kickstarter Campaign at LA Makerspace (expect live blogging), but enjoy!

From an email:

Hello faithful Geek Crash Coursicans (Too much? Too much…),

Tonight, Diana and I will do battle with the forces of the Google Hangout on Air to bring you a LIVE answering of Kickstarter backer questions at 10pm ET tonight.

If you haven’t already answered your survey, do that before 9pm ET tonight and we’ll answer your Geek Crash Question live tonight!

Check out our Twitter and/or Facebook for the link when we go live. In case you miss it or can’t make it, the show will be archived forever on the glorious servers that we call home on YouTube (and then subsequently on Blip when I get done downloading it from YT and uploading it there).

Thanks again for all of your support and we hope you join us tonight.

All the best,
Michael Nixon
Geek Crash Co-Host