Tag Archives: writing

Master Your Marketing w/ Christina Farley: Branding

I was pretty psyched to start Christina Farley’s Master Your Marketing course, hosted by Writer’s Atelier. Even though I consult on branding efforts myself, it’s always hard to be objective. I like to walk through someone else’s process and suggestions to identify where I don’t effectively see my brand.

Since I narrowed my focus to writing and outreach, it’s been difficult to express that in a way that also captures buzzwords people (and search engines) need to hear. So I call myself a Storyteller and Outreach Nerd, changing buzzwords depending on my audience.

Content and copywriting has always been part of the Outreach Nerd work, and recently I’ve separated them in efforts to write more and spend less time on social media. I still love that work and will continue, but I find freelance writing a better fit with my new-ish role as primary caretaker of two young boys, and also need to learn more about building a platform for writing fiction. I’ll soon start to query for my novel series The Blue Dragon Scribe Shoppe, and need all efforts at the ready.

Christina sent us a worksheet to prepare; just for ourselves. I worked on it and vowed to keep an open mind regarding my brand(s). I can’t go into great detail on what was involved – after all, teaching is part of Farley’s livelihood – but as someone who divides her personality into twitter accounts, the graphic representation of my interests juxtaposed with my brand truly helped focus my many ideas within each current opportunity.

Farley and Writer’s Atelier also offered incredibly easy viewing of the video course. I could wait until I had the time and focus to watch as well as return to segments that I wanted to review. She just uses an unlisted YouTube video with corresponding visual aids.

As someone with only a few hours a week devoted to her work plus any stolen time during my boys’ naps, knowing the topics to prioritize and how to use my strengths is one of the most valuable time management tools to master. Much of what I got from Farley’s first course has already helped me understand where to put my focus and what I want my brand to be.

Next up: Social Media!

Part of the Branding course was about our logo and tagline. Farley also curated examples from other authors.

Part of the Branding course was about our logo and tagline. Farley also curated examples from other authors.

My mini-review on No Proscenium Podcast

Right before I relocated to Florida, Noah Nelson deputized me to check out the immersive theatre scene in Orlando for his newsletter/podcast/medium publication No Proscenium.

I started by seeing The Republic, an ambitious and popular immersive experience. Although I saw it during its last weekend, their website says it will return in 2016.

When they do, I hope they’ll take some of my experience into account. Hear a bit of it at this No Proscenium podcast, and read the full review on medium.

The Republic: Turn the Page, Dead End

5amWritersClub

Sponsored by Caffeine.

Way-Word Writer

Heather Cashman

Orlando Convention Printing

Your One-Stop Orlando Printing Solution

TheWhizpops.com

Information about "The Whizpops!"

Whatever, I Eat What I Want

Surviving Cultural and Culinary Post-Modernity

Laura Grace Weldon

Free Range Learning, Creative Living, Gentle Encouragement, Big Questions, Poetry, Occasional Drollery

Cindy Marie Jenkins

Storyteller / Outreach Nerd

TYA Today Online

The Online Home of TYA/USA's Esteemed Print Magazine

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